This class project was a large campaign for CSU-Sacramento’s 45th Annual Festival of New American music, hosted by the Department of Arts and Letters. I created an illustrative system and type solution for the event identity that I applied to a double-sided 16x20” poster, wayfinding system, tickets and passes, and website.

Grayscale of concept

First Round of Colors

Additional Variation

Refining colors and composition

Final Poster Design

Poster Back

A-Frame Mockup

Rectractable Frame Mockups

Rectractable and Banner Mockups

Guest Passes

General Ticket

Event Home Page

Expanded Parking map

Schedule Page
