This class project was a large campaign for CSU-Sacramento’s 45th Annual Festival of New American music, hosted by the Department of Arts and Letters. I created an illustrative system and type solution for the event identity that I applied to a double-sided 16x20” poster, wayfinding system, tickets and passes, and website.
Grayscale of concept
First Round of Colors
Additional Variation
Refining colors and composition
Final Poster Design
Poster Back
A-Frame Mockup
Rectractable Frame Mockups
Rectractable and Banner Mockups
Guest Passes
General Ticket
Event Home Page
Expanded Parking map
Schedule Page
