At my time at CSU-Sacramento, I took on a multi-faceted design system for the mixed-use campus HERKY International. The deliverable for this project was a case study that included a brand identity and wayfinding solutions, as well as a motion graphic for promotion of the campus opening.
My branding strategy for HERKY was HERKY forward, with HERKY Theatre Arts and shopping center main pulls (shopping center features local artists and weekend farmers market) as well as an emphasis on using recycled and sustainable materials. Their visual tone was harmonious, organic, green design intertwined with modern, sustainable materials and community-centered design.
5-second Promotional Video for Campus Launch
Logo Sketches
Final Logo in color
Wireframing for brand
Primary, secondary, and tertiary brand colors
Wayfinding Sketches
Initial Wayfinding Hardlines
In-situ Mockup with brand materials
